POP NEPALTime : Saturday - 05:00
Pop Nepal is one of the most recognized programs of TIMES FM 90.6 MHz as well as all over the FM Stations. Pop Nepal has been successful to make a powerful impact among its listeners due to its selected nepali pop music and the time slot of the program. Pop Nepal is different from other program in the sense that it's the non-stop music slot with the variety of music selection which is mostly being preferred by teenagers. Pop Nepal is not like the usual programs which are being broadcasted from most of the FM Stations. Now a days listeners generally preferred music from FM rather than any sort of information and the time slot of the program seems to be quite different from any other time slot i.e. weekday morning 5-6 am since the targeted group of Pop Nepal is morning college students which is found more than 60% of the college students are morning shift. Before the launching of Pop Nepal there's no alternative fm program for those morning college students. Most of the FM plays spiritual programs at morning time.
RJ: No RJ
Music Played: All types of Nepali Pop Music including past hits as well as recent favorites.
Esp. Attraction: Pop Nepal is a pure musical program which doesn't contain any program presenter. The general concept of Pop Nepal is to provide listeners nonstop musical entertainment which has been appreciated by the listeners most. Additionally the selection of music has also made the program more fascinating. Pop Nepal is totally different program among the programs being aired by other fm stations during the particular time slot.
Time Slot: Weekday 5-6 am
The musical nature of Pop Nepal itself reflects its targeted group i.e. morning college students and the youngsters which are fond of nepali music. We can conclude that most of the teenagers have been attracted towards nepali music. The development of Nepalese music industry has been possible due to the interests of teenagers towards nepali pop music. Most of the college students belong to morning group. Before the starting of Pop Nepal there were no programs for them of their type early in the morning since most of the fm stations only have spiritual program at 5-6 am. Changing the trend of spiritual program early in the morning TIMES FM has been successful to collect those listeners which has been kept aside by other fm stations programs in that particular time slot by the launching of Pop Nepal. And those listener groups are the morning college students which cover around 50-60% of morning listener groups. Pop Nepal is being tuned by other listener groups as well such as shopkeepers, morning markets, vehicles etc.
Morning 5-6 am time is rush time for all the morning college students preparing to go college and during such a rush hour they are ready to tune their fm set and tune Pop Nepal to entertain through nonstop music. They don't have enough time like other time to sit on and to get all the information being aired. Thus, Pop Nepal works as background media to entertain them.
Pop Nepal doesn't have any certain objective beside pure musical entertainment. Moreover Pop Nepal targets the morning college students to get energetic and to start their day a wonderful musical beginning. Since music helps everyone to get relief of all sorts of tensions and anxiety as well.
Talking about achievement we can certain that Pop Nepal is one of the most recognized program of TIMES FM as well as other FM due to its different concept and nature. Pop Nepal was started before three years ago during the early days of FM establishment and it has been successful to establish fm its name among the listeners. During the initial days FM identity was provided by Pop Nepal. Most of the college students recognized fm by its morning nonstop nepali pop music i.e. Pop Nepal. In general all the morning college students have information about the Pop Nepal. During the morning time more than 90% of radio tuning is of Pop Nepal.