SANGEET LAHARTime : Saturday - 06:30
Sangeet Lahar is one of those branded program of TIMES FM 90.6 MHz, which has been successful to create its own morning FM market. Basically, the program doesn’t have any subject matter or content. Sangeet Lahar is a pure musical program playing classical bollywood songs to give the morning a wonderful musical break. The music played in Sangeet Lahar is categorized on the basis of all time favorites of everyone.
Type: Non stop musical program
Music Played: Classical Bollywood All time Hits
Time Slot: Weekday 6:30-7:30 am
Everybody of us wants to give our day a perfect start i.e. a wonderful beginning. This fact enhances the wonderful morning to make your day more wonderful. And Sangeet Lahar makes the morning musical and gives psychological refreshment and encourages making the day more productive. Hence it can be concluded Sangeet Lahar targets all those office holders and housewives who don’t have time to listen FM in other time. The musical content of the program also proves that it targets mature group of peop
- To provide the morning group listener a musical break.
- To encourage the listener to make his/her day more fruitful.
- To provide the listener psychological relief through soothing numbers.
It has been found that most of professionals, office holders don’t have time to entertain themselves. But during the morning time they don’t like to involve themselves in any sort of activities. The major activities carried during morning period are daily exercise, newspaper reading, jogging etc. And Sangeet Lahar has been successful to create its image among those groups. Since the program itself is a musical, it doesn’t require full concentration of the listeners so that they can involve in other activities. The music played in the program gives the listener psychological relief and it has been found Sangeet Lahar has maximum tuning since passive listener or those group who don’t have any interest on FM has also tuned Sangeet Lahar.