REQUEST HOURTime : Saturday - 21:00
Request Hour is the program with maximum rating among the evening break FM listeners. The evening 9-10 pm Request Hour generally consists non-stop selected music of the listeners. It’s the hour for the listeners to make request. Evening 9-10 pm time-slot is one of the prime time when most of the people tune radio so that they can have same sort of relief through the medium of music from their whole day work pressure. And such relaxing tune they can find in Request Hour where they themselves can make off – air request call for their favorite music. The music played in the program is decided by the listeners themselve
Type: Non-Stop Music Request Program
Time Slot: Weekdays 9-10
Music played: Requested Bollywood Hit Numbers
The major target group of ‘Request Hour’ is the evening break FM listeners who are students, night time vehicles, passengers, professionals, day office holders etc. The multiple targeted group of this program is the major reason for its success among various groups of people. The participation of passive group is another essential feature of this program through which we can outlined such passive groups are main targeted group of Request Hour. Such passive group doesn’t participate in other programs since they don’t like to interact with the live phone call & letter based program. They just tuned the radio and just entertain it. No feedbacks, no response at all. But it has been found that Request Hour have maximum participation of such groups and has been able to convert into one type of active group through off-air phone call request of those groups. And we can conclude that most of the listeners are passive Group listeners.
To provide the listeners evening musical entertainment
To play the music of the listeners choice.
To interact with the passive group listeners and to collect their feedback regarding the program.
The only and main achievement of ‘Request Hour’ is that it has been a part of daily life for most of the people. Till 9 o’clock most of people have finished their dinner and have time to tune radio. 9-10 pm time slot of TIMES FM has a very dense FM market since it has found tuning from such group also who don’t tune radio at other time slot because of its super musical nature which gives them relaxing vibes.