MUSICAL FIGURETime : Saturday - 08:00
RJ : Raaz Syasyah
TIMES FM 90.6 MHz, one of the leading FM station, has created its image as one of the most effective entertainment channel with its proper blend of music and information. The diversified programming concept of it’s, has been followed by most of FM stations. TIMES FM 00.6 MHz presents its all most programs focused on the music and this might be the major credential it has created among the listener. TIMES FM 90.6 MHz believe that the development of nepali music industry had been possible because of audio media from earlier days. Still today also, FM stations are performing this role. TIMES FM 90.6 MHz, station based on music, has been realizing this fact from its establishment. That’s why we promote and incite new artist, provide information and update the listener information about their favoritd artist and respect those senior legendary artist who have contributed their whole life for the development of nepali music field. Its bitter, but its true, their contribution of which we are proud has been limited only in words. There has been a threat whether upcoming generation will have idea about those entire senior artists and their indispensable contribution in nepali music field. Today we can realize that only very few names such as Narayan Gopal, Arun Lama, Arun Thapa, Tara Devi etc, are only recalled by people, though there are many other contempory artist whose contributions made us proud of nepali music.
TIMES FM 90.6 MHz has always realized this very fact from the beginning. One of its major musical content is always such classical adhunik number. Time to time we introduce such artist in our various programs. We conduct interviews, share their musical journey experience. Doing so, is been like a formality of a media, in a real ground. And we believe it’s not just a formality but it’s a responsibility of us to give life to their immortal contribution and make them known to upcoming generations. Today people might be acquainted with the creation of senior artist but might not have the idea about the creator of his favorite creation. And this is what TIMES FM 90.6 MHz is going to initiate, Respect & Gratitude to all those senior musicians, to aware the people about their contributions. Herby the concept of “Musical Figure @ TIMES FM” has been forwarded. Before we used to profile their contribution in programs but now onwards their profile will be featured in various time slots and programs. The traditional concept of profiling them limited in an hour has been tedious for general people. “Musical Figure @ TIMES FM” is apart from a particular program, it’s a segment which runs during its whole broadcasting hour for a month. What we do here is, every month according to Nepali Calender we select a senior musician and profile him/her throughout the month via different ways. Such ways are mentioned below:
1) Interviews: Every Saturday morning 8-9 am, the musical figure will be featured in our regular program MusicalFigure, rebroadcast Sunday 8-9 pm. In total we will have 4 to 5 Saturdays in a month. Hence we talk his personal early life, his childhood, his academic life, his formal/informal training, his career in the first Saturday. In Next Saturday we will talk about his whole musical career form the early struggling period to his popularity. In third Saturday we will talk about his achievements, awards, honors, present musical scenario, suggestions for upcoming musical generation. And in last Saturday we talk with all those people who are directly related with our musical figure via phone such as family members, contemporary musicians, friends, relatives etc. As whole it’s just like interview but in a different module because whole one hour interview might not be so attractive to get informed about him rather than such series of episodes.
TIMES FM 90.6 MHz will feature various interesting information about the featured Musical Figure in its various programs, besides all these specific dedicated episodes.
2) Short promos and IDs: Once in every two hours, special ID or promo including voice of the musical figure and information about him and his creation, will be broadcasted. 15 different types of IDs will be produced. Some might include information about his musical journey, some about the struggle; some id might be related with him forwarded by other. As a whole such periodic broadcasting of ID will help to profile their musical career to every group of people since they will be broadcasted between various programs targeting various groups of people.
3) Print Ads: Every month there will publish a print ad in Samacharpatra with his photograph. The size of print ads will be of 90 cc color. This will also help the general people to know about him.
4) Website: TIMES FM 90.6 MHz will upload all the details related with this package along with the recorded programs in its official website regarding the musical figure. This will provide access to know about the musical figure all around the globe. Website visitor of TIMES FM 90.6 MHz www.timesfm906.com, will login this site for various reasons. And thereby they can come across with Musical Figure @ TIMES FM and get more information about him/her.