TIMES FM 90.6 MHz has classified its listener group on the basis of different subjects or topics in different time slot. TIMES FM 90.6 MHz targets a particular group of listener for a specific time slot rather than dividing them into various groups. Such division of group is done on the basis of different category. Sometimes those categories can be age factor, sometimes it can be gender, sometimes it can be the occupation, sometime it can be the living standard of listeners etc. Hence we can conclude that TIMES FM 90.6 MHz has broaden its listener group or identifies its targeted group according to the time slot of the programs. While defining the targeted group of particular slot the potential listener group for that particular time slot is identified first. Then after the programs of competitor FM stations has been evaluated in order to sort-out major group of listener for which program can be produced. While scheduling the program for particular timeslot, it is assumed that the listeners’ perception or behavior or tuning radio is similar for all the weekdays except the weekend. Hence TIMES FM 90.6 MHz has produced the weekly programs targeting those regular scheduled listeners.